





Yu Mei Key Fob - Dune Croc
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- Yu Mei
Yu Mei Key Fob Dune Croc
Croc-Embossed cowhide key fob with custom Yu Mei hardware. Clips into any of our larger styles with d-links, so you never have to fumble for your keys again.
Premium Croc-Embossed Cowhide
Custom Yu Mei branded clip
Height 15.5cm
Width 1.5cm
Redefining Modern Luxury
Yu Mei is a new-generation leather goods brand built on regenerative utility. Founded in Wellington in 2015, the brand is dedicated to crafting understated, functional handbags designed for real life. Prioritising premium materials—like South Island Deer Nappa—Yu Mei delivers sustainable, design-conscious pieces that simplify the everyday.
Yu Mei Key Fob - Dune Croc
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Yu Mei
Designed for Life in Motion
Yu Mei exists to streamline the way we carry. Built on the principles of regeneration, utility, and community, the brand blends timeless design with responsible craftsmanship—delivering versatile leather goods made to keep up with modern life.

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Sustainability with Integrity
Sustainability is woven into every aspect of Yu Mei. From sourcing regenerative South Island Deer Nappa—a by-product of the venison industry—to ensuring full traceability in our supply chain, we take responsibility for every piece we create. Our commitment to regeneration, product stewardship, and reducing our carbon footprint drives us to craft timeless, functional bags that leave a positive impact—on both our customers and the planet.
Regenerative Utility in Motion
Born in Wellington, New Zealand, Yu Mei is redefining luxury through utilitarian design and regenerative materials. Founded in 2015 by Jessie Wong, the brand creates consciously crafted leather goods that simplify life’s complexities. With a commitment to sustainability and functionality, Yu Mei balances understated elegance with practical innovation, ensuring every piece is designed for real people navigating modern life.
Beyond the Bag: The Yu Mei Community
More than just a leather goods brand, Yu Mei fosters connection through Club Yu Mei and its community lounges. From intimate gatherings to collaborative launches, Yu Mei is creating a space where design, sustainability, and people come together.