{"title":"Elm Lab","description":"\u003cp\u003eElm Lab began with a need close to home. When Charlie experienced recurring eczema as a baby, we searched for something gentle, nourishing and grounded in nature. Knowing the extraordinary role colostrum plays in early life, we chose to harness this natural wonder to share its skin conditioning benefits more widely.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0422\/1829\/1360\/collections\/Elm_Lab.png?v=1763423349","url":"https:\/\/chapmanstore.co.nz\/collections\/elm-lab.oembed","provider":"CHAPMAN STORE","version":"1.0","type":"link"}